Interbike 2012
Just wanted to review the goings-on from Interbike 2012, held this last week in Las Vegas, NV. We had several planned meetings at the show - people who have been interested in using the device, seeing a demonstration, meeting us, etc. No name dropping here, with one exception - we got a visit from Ray Maker (www.dcrainmaker.com ), a very influencial blogger on technology for athletes. Check out his most recent posts from Interbike 2012. He peddled the on our bike, used Moxy, and took one with him for his own testing. Really looking forward to his blog on this topic.
All three of the owners of Moxy (Fortiori Design LLC) were on hand, myself, Roger Schmitz (Owner/Chief Engineer) and Larry Flessland (Electrical Engineer). The booth was set up to give real demonstrations of the Moxy Muscle Oxygen Monitor. There was an exercise bike, several Moxy sensors and wrist worn monitors, and computers available to graph and print each participant's SmO2 profile taken throughout their bike interval workout.
A quick note on Interbike - located in the Sands Expo Center in Las Vegas - my partner and I estimated some 5000ish bikes were in the building, not to mention a number of indoor exercise items, scooters, helmet cams, safety lights, helmets, clothing, street-worthy eliptical bikes, sunglasses, nutrition, GPS's, etc., etc., etc..... But the most shocking/interesting/puzzling trend from the show???? Electric Bicycles!!!! I don't quite understand why you'd want electric motor assist on a bicycle, but apparently it makes sense to some portion of the population.
Our visitors had to make their way to the lower level to visit us, where the first time exhibitors were huddled-up waiting for someone to walk through their aisle and catch their attention. In a way this was quite a positive thing for Moxy. Our visitors had to go out of their way to find us. Not one or two of them, but well over a dozen people interested in what Moxy is, and what it can do for them came to see us. These were "quality" contacts interested in getting their hands on a Moxy prototype as soon as possible. And they were from all over the world.
Larry, Stu, Roger at Interbike 2012 Booth
Overall - a great experience for the Moxy team. This was our first show where we had Moxy out their for demonstrations - and we learned a lot from the experience.
2012 Ant+ Alliance Symposium
Moxy will be represented at this meeting as well. This is a "by invitation only" Ant+ technical symposium. Ant+ is a wireless protocol being used in some of today's exercise devices. It's really catching on and we need to have a keen understanding of where it's going and how adopting will possibly help with the adoption and use of our device, the Moxy Muscle Oxygen Monitor.
I would like to conclude with a special thanks to the Moxy team for pulling together everything that made the Interbike (and now the Ant+ Symposium as well) a success for Moxy. You guys did a great job of pulling together everything it took - from a bike to business cards - that made this a success. Roger Schmitz and Larry Flessland brought everything, set it up, tore it down, and hauled it all back home. And we got some great support from our marketing team at Synecore (www.synecoretech.com ) with business cards, signage, logos, printouts, shirts, etc. Nice Job Everyone!
That's it for now. Thanks for reading my blog!!!
Stu
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